Email Marketing
Email Marketing
Reach Out To Your Target Customers
Through Email Campaigns
- Researching the audience to identify the target groups for email campaigns
- Automation of email marketing so that the mails reach the right audience at the right time
- Creating bulk email marketing designed for the business requirements
- Tracking campaigns to monitor their performance
Your Advantages
Why Choose Our Product
Marketing automation is a significant component of an email campaign as it enables a business to establish a strong connection with the customers. We use powerful automation tools to deliver emails to the right customers at the right time. The automated mails may relate to personalized greetings, product recommendations, cart abandonment reminders, membership renewal reminders, and more.
Creating engaging emails is not enough, they have to be optimized to deliver an impeccable user experience. We use smart tools such as user history, analytics, and segmentation to ensure that the audience gets the mails that address their specific needs. Our campaigns are subjected to rigorous A/B testing to optimize the click-through and open rates. We use email best practices to generate ones that are perfectly tailored for your business audience.
You Are Not sure what’s the best time to send your email campaigns? Let our algorithms figure it out for you. Sit back and enjoy a 5-15% increase in open rates. Stay on top of performance as it happens. With SEOI, track your campaign progress in real time. Then dig into deeper insights with our advanced open and click reports.
Having relevant information about the targeted audience is the foundation of a successful campaign. Audience research enables you to understand the key metrics such as the preferences, expectations, and attitude of the mail recipients. We create relevant email signup forms to fetch all the information required for research and the user.
How it works
In the absence of a well-thought email marketing strategy, your email program runs into the risk of low ROI and failure.
SEOI can help you create a robust email marketing strategy – thanks to our 250+ years of cumulative email marketing experience. We come up with a clear 3 to 6 months email marketing roadmap that will have the greatest ROI impact on your business.
Email Marketing Audit
The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your email marketing program.
Campaign & Template Review:
Review all templates and campaigns used in the past 12 months, including design, call-to-actions, coding, and subject lines.
Data Review:
Benchmark email metrics, top performer review, lowest performer review, reviewing unsubscribes, and subscriber demographics.
Program Review:
Reviewing email automation, segmentation, list health (growth/shrinkage,) targeting, and strategy review.
Technical Review:
Review technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
Recommendations:
We come up with recommendations for coding, design, content, calls-to-action, frequency, send day, send times, automation & A/B testing.
Implementation
SEOI have a full-service email marketing team which means you don’t have to look anywhere else for implementation. We deploy a top-notch email marketing team that will implement your email marketing strategy based on the best practices:
- Identify KPIs against established industry benchmarks
- Align key stakeholders in your email marketing programs
- Assign a dedicated account manager
- Ramp up the email marketing team
- Set up tracking and reporting
- Establish project management processes
- Email testing and optimization plan
SEOI is built to connect with your day to day tools.
SEOI integrates with pretty much anything
Do you know that up to 50% of ecommerce revenue comes from email? We’ve built powerful integrations with the biggest ecommerce platforms like Shopify, Woocommerce and Prestashop (and many more!).
Manage all your marketing and transactional emails under one roof with SEOI.
